A'ohe hana nui ke alu'ia.
When a task is done together, no task is too big.
NEW: OPEN EVERY SATURDAY FROM 10AM-1PM
Maui Nui Visitor Industry Charity Walk
May 9, 2026
Mahalo for joining us at the 47th Annual Visitor Industry Charity Walk, for a beautiful morning of fun, food, prizes, entertainment, and a little exercise as we raised funds to support Maui, Moloka’i, and Lānaʻi non-profit organizations!
Click Here to Learn More and Support Team Upcountry Strong
About The Charity Walk
The Charity Walk, founded in 1974 and expanded statewide in 1978, is now Hawai‘i’s largest single-day fundraising event by a non-profit organization. Since its inception, more than $42.8 million has been raised to support hundreds of local charities throughout the state. Spearheaded by the Hawaii Lodging & Tourism Association and its non-profit arm Hawaii Hotel Industry Foundation, the Charity Walk is traditionally held every May on Hawai‘i, Kauaʻi, Lāna‘i, Maui, Moloka‘i, and O‘ahu. Money raised on each island or county stays there.
Maui County successfully raised over $1.7 million benefiting over 60 Maui County non-profit organizations in 2025. Since MHLA started hosting the Charity Walk in 1980, we have raised a cumulative total of almost $20 million in Maui. We continue to achieve and surpass our goals year after year with the continued support of our amazing community! We invite you back to our in person event at the War Memorial special events field filled with fitness, fun, entertainment, and giveaways while raising funds and awareness for our island charities.